A redesigned of interior signage for a hospital gift shop chain with over 400 locations across the USA. Moving away from using people in the signs, the goal was to help customers easily navigate the store by pairing simple three-word phrases with corresponding images. The result is a clean, modern design that enhances the shopping experience while maintaining a welcoming atmosphere.

Role:
Sourced appropriate images, developed three-word phrases for each sign, and designed the final signage.